Genesis and Oedipus Rex Essay

As though peering into a glass of time, Genesis and Oedipus Rex appeared to have made me make a trip back through acknowledgment to cause me to reevaluate how I comprehended these early messages. At first, the two writings appear to share nothing for all intents and purpose. Beginning, as the term infers, discusses the start, concentrating on the creation fantasy and continuing to the tales about the main individuals of the world comprehensive of its family history and progress towards turning into a country. Oedipus Rex, then again, presents a scrap of a King’s life including his insights, fears, dynamic and activities. One is by all accounts exclusively about Theology and the other about governmental issues. I understood later however that both are entirely of a greater picture †the way of life of Western Civilization. Women’s job in Western Civilization is commonly constrained to home, maternal and family life. Sarai, for example, has the option to order her home. This was appeared in the part where Abraham told Sarai â€Å"Your house cleaner is in your capacity. Do to her whatever you please. † (Gen. 16: 6). Also, Jocasta’s entrance in Oedipus began as a way of placing request in the house. During this time, Creon and Oedipus were contending a direct result of Creon’s assumptive cases on the setback of their territory and the arrangements. Women’s job as spouse was underlined in Sarai’s powerlessness to consider. Focusing on this, represents another angle †the significance of kids in a family. It is evident that ladies should bear youngsters for their spouses and maybe it is this catastrophe that pushed Sarai to propose for Abraham to take Hagar, her house cleaner, and have kids through her. There were additionally various occurrences where Abraham asked God when Sarai would imagine a youngster demonstrating further how significant kids are for the â€Å"order of things† as well as for the family. In the event that you’ll likewise follow, when Hagar, pregnant of Ishmael, was sent away by Sarai, a blessed messenger exhorted Hagar to return. Afterward, when Abraham sent both Hagar and Ishmael away, God didn't just give and help Hagar and Ishmael endure the desert however as vowed to Abraham, favored Ishmael’s ages. God’s support in this image further declares the estimation of kids in â€Å"His structure. † For Jocasta, another part of a woman’s job as spouse was featured. Her’s centers around illuminating, enabling and offering encourage to her significant other at the hour of extraordinary uncertainty. This was appeared at the time Oedipus was concerned and before †when she surrendered the child Oedipus †to forestall her husband’s destiny. Ladies likewise have a job in governmental issues, yet this is restricted to their emblematic purposes. Jocasta is sovereign to both King Lauis and Oedipus, representing her nonstop dedication to her territory, to fill in as mother of the realm, as opposed to co-ruler. Much similarly as Sarai is called â€Å"mother of all nations,† for she is the spouse of Abraham, and from her, will spring the roots and ages to come. Men, then again, have a basic job in Western Civilization. During this time, society was profoundly man centric and men, through the characters, Abraham and Oedipus, reflect the way of life of their occasions, yet in addition, the contemplations and examples of ethical quality and mankind. First example was the means by which men treats ladies. Twice inside the example text of Genesis did Abraham present Sarai as his sister because of a paranoid fear of being slaughtered due to Sarai’s magnificence. From this we can accept that one’s spouse can be guaranteed by executing her better half, that a lady can be â€Å"won† or â€Å"taken† forcibly, else the event as well as rampancy of two-timing connections. Maybe it is thus that infidelity is known as a transgression and that any individual who submits such will get mishap †simply like what befell the place where there is Egypt and the place that is known for Gerar when the rulers took Sarai as their sovereign/spouse. It is somewhat unique in Oedipus in light of the fact that here, it is delineated that ladies can be passed starting with one ruler then onto the next, for Jocasta was the dead Lauis sovereign and was sovereign to Oedipus, the current lord. Despite the fact that there are different elements included, certainty remains that ladies can be passed on, as it seems fit. Second case was the manner by which men treats their country. In the tale of Sodom and Gommorah, Abraham considered the government assistance of the individuals that he took the boldness to in fact, deal with Yahweh †that the city must have some decency left in it, that it can't be crushed with the unwavering in it. From fifty individuals, he had the option to request that God save Sodom if there are 10 unwavering individuals †and tragic to state, there wasn’t. Oedipus type of expiation in light of the government assistance of his property is in a manner like this. He has decided to daze and oust himself from the land which he has done shamefulness to †murdering its ruler and laying down with his own mom. Third example is standing out men completes their choices. As pioneers, both Abraham and Oedipus think about politeness and reason before following up on it. Abraham, for example, considered the way that his and Lot’s herders can't live respectively thus chose to isolate with his sibling so Lot and his herders can seek after their own future as he goes to the other way. Much similarly when Oedipus went up against Creon and disregarding his doubts and uncertainty, put aside his feelings of trepidation and equitably sought after the issue Creon let him know. He has called upon all the connections referenced upon him, the slave, shepherd and delivery person and painstakingly asked insights regarding what occurred. He didn't infuse thoughts but instead, took the realities they offer and associated the occasions in a string, utilized his explanation and gained the reality of the situation †regardless of whether it implies the acknowledgment of his feelings of trepidation. It is very observable however that the fatalistic and monotheistic conviction patters are obvious in the two writings. Abraham follows the desire of Yahweh while Oedipus respects Apollo. Both additionally partake in compensation of mix-ups, Jocasta’s self destruction and Oedipus’ choice to daze and expel himself is a model. Offering penances is another. There is one distinction however. In Genesis, Abraham can converse with Yahweh and He answers him straightforwardly. Apollo has no voice in Oedipus aside from through the mouths of the prophet or the soothsayers. Discussion with divinities was conceivable in Genesis while it isn't in Oedipus. Accentuation on human instinct is additionally clear in the two writings. Abraham, albeit a man of confidence, has consistently been allowed to pick on what to do. Such with laying down with Hagar and tolerating the outcomes of his activities, such with isolating with Lot and dealing with Yahweh to spare Sodom and Gommorah, such with voyaging and proceeding onward forward to different grounds, regardless of whether it implies professing to be a sibling to Sarai, or on the off chance that it implies yielding his lone child for his God. Much similarly as Oedipus, who has been played by destiny, indeed, however wittingly, tuned in and sought after truth as it was told by â€Å"witnesses† †living verifications of people’s activities. He has conceded that it was his own choice †not moved by any God †to strike Lauis for he was at a furious disillusionment, much similarly as it his own choice to dazzle and oust himself from his territory †to rebuff himself for his wrongdoing and for causing his realm, mishap for his activities or his revile. Thus, Jocasta’s activity to end it all, as discipline of her mix-ups. A straightforward truth and conviction conveyed across times, even today, that such evaluation or survey can make me think like this†¦ great just brings forth great. Furthermore, at long last, regardless of how unthinkable, or how human and impossible, Justice wins. Time instructs spirits that meander fruitless of minutes yet that of voices from the past read through the lips of creatures like me. References: Catholic Biblical Association of America (1971). The New American Bible. Washington: Catholic Publishers Inc. Pickering, James H. and Hoeper, Jeffrey (1990). Ruler Oedipus by Sophocles, deciphered by William Butler Yeats. Writing. New York: Macmillan

Recycled toothbrushes make sense Essay Example | Topics and Well Written Essays - 250 words

Reused toothbrushes bode well - Essay Example This association can fortify the brand picture of the organization before individuals who are worried about nature and help recycline accomplish its crucial saving the earth. Extra ways the organization can showcase its item is by utilizing options in contrast to plastic in its bundling. This will additionally show the company’s ability to accomplish better natural gauges. It can likewise utilize refuse jars or other arranged material in its creation office to permit reusing. Besides, the utilization of ecological methods of showcasing, for example, planting a tea joined by organization marking can likewise fill the need as clients will begin to connect green with Recycline. As the organization develops bigger it will confront huge difficulties in upgrading its creation. So as to keep up its witticism of utilizing reused items, it should look for organization with government and nongovernmental offices to encourage them in getting arranged material that can be utilized as potential contributions for their item. Besides they will likewise need to extend their breeze creation office. Showcasing should take the ATL course more regularly and spending on advertising will likewise must be

Welcome to The Well-Readhead Inn

Welcome to The Well-Readhead Inn Previously on The Well-Readheads, we revealed our book hoarding tendencies and fantasized about opening a bed-and-breakfast to cater to booklovers and help them conquer their TBRs. We’ve been working on the business plan and look forward to inviting you to fund our Kickstarter campaign soon. For now, a preview: Inn Packages The Jane Austen: 2 nightsOne copy of an average-length Classic Novel You’ve Been Meaning To Read Forever. 3 meals and 2 snacks per day. Unlimited coffee or tea. One fluffy bathrobe dusted with Cheeto crumbs. In-room video displays Colin Firth encouraging you to keep going or singing “Moves Like Jagger” until you achieve a page count sufficient to shut him up (reader’s choice). The Miller-Nin: 3 nightsThis couples package includes a customized selection of erotic literature and love poetry. All meals delivered to room via a secret compartment to maximize privacy. Staff will not contact you during stay but expect to receive a written report of your activities within one month after check-out. (Why get down and dirty if you’re not going to document it?) Extra charge for breaking furniture or if the lingerie you toss onto a lampshade starts a fire. Optional upgrade to the Sartre-de Beauvoir package for guests who prefer to, uh, play in groups. The John Irving: 4 nightsOne copy of a long-ish Book You Want To Read And Don’t Have Time For, one “palate cleanser” collection of short stories or essays. 3 meals and 2 snacks per day. Unlimited coffee or tea. Cocktail service beginning at 3pm daily. One stuffed armadillo, one in-room wrestling mat. Bunk beds optional (to re-create that boarding school feel). Encouragement provided by man who is missing a limb but has A VERY STRANGE VOICE. Finish the book before checkout and see the bicycle-riding bear for free! The Tolstoy: 7 nightsOne copy of a Large Classic Tome, two “palate cleansers” for when you start to go cross-eyed from reading tiny print and long footnotes. 3 meals, 2 snacks, and 1 midnight nibble per day. Unlimited coffee, tea, and cigarettes (you’ll be a smoker by the time we get done with you). In-room applause machine to sound at each 100-page mark. Daily visits from helpful and not-at-all-annoying professor. One massage by an attractive but frigid Victorian Lady. Visits to the John Irving Suite’s wrestling mat when you get ahead of schedule and need to blow off some, er, steam. The Agatha Christie: 7 nightsChoose between a train compartment or a ship’s cabin. Package includes 20 randomly chosen Christie novels, one monocle, one nosy elderly guest next door, one cry in the night and one masseuse/housekeeper/concierge/server played by the same person. The room includes a well-hidden venomous snake, a draught of poison, a smoking gun, bloodstains, and the feeling youre being watched. (We also offer a half-price deal on the Christie, in which we tear the last ten pages out of the books, and we set the snake right on top of your pillow.) The Rowling: 10 nightsOne boxed set of the Harry Potter series, one cloak (invisibility not included), one personal butler dressed as a house elf. Do not under any circumstances give him your socks. 3 meals daily in the communal dining hall (with other Rowling package guests). Unlimited coffee, tea, and butterbeer. Daily meetings with your reading nemesis for motivation. One middle-of-the-night appearance by the Dark Lord to scare the pants off of you. (We said they were optional!)  May be substituted for The Tolkien (inquire for details, includes second breakfasts). The George R. R. Martin: 10 nightsone furnished castle tower, complete with swords, furs, a direwolf, and a robe monogrammed with your personal sigil. Front desk will call once a day to remind you that winter is coming. Upon finishing a book, we make you wait an exorbitant   amount of time before we deliver the next one. We also execute your favorite staff member halfway through your stay. Dragons egg omelets served at breakfast; try our specialty drink, the White Walker! The Douglas Adams Hitchhiker Suite42 nights in the Beeblebrox Stateroom; a towel; a nightly swim with dolphins; three meals served in five parts in the Restaurant at the End of the Universe; one babel fish to translate any books you may wish to read in another language; one witty alien roommate. House Rules 1. Upon arriving at the Well-Readhead Inn, you must surrender all electronic devices. Guests found with such items after check-in will immediately be moved to the Twilight Room. (Managers note: the body glitter is temporary and will wash away after a few weeks. The shame is yours forever.) 2. Guests are invited to walk the grounds, sit a spell in the veranda rocking chairs, and enjoy therapeutic soaks in the outdoor hot tub. Those found doing so without a book will lose all out-of-room privileges for the remainder of their stay. Those found doing so without pants will be given a high-five and our undying respect. 3. The Well-Readhead Inn observes a strict “no spoilers” policy. Guests caught revealing plot points to those for whom they will ruin the experience will be exiled in the Dungeon of Distraction and forced to play Angry Birds for a period consummate with the severity of their offense. 4.   Guests are expected to respect each other’s personal space and to observe the posted quiet hours when reading in the Inn’s public spaces. Anyone who makes like the annoying seatmate who won’t shut up on a three-hour flight will be sent to the Clockwork Orange Suite, the details of which are confidential. 5. All books are property of the Well-Readhead Inn; guests inclined to highlight or underline in books may pre-purchase copies. (In the case of the Miller-Nin package, cost of books is factored into the price we dont want those back.) Our promise to you: You will never hear the words I wish *I* had time to read uttered on these grounds. Recommend additional packages and house rules in the comments below. We look forward to welcoming you to The Well-Readhead Inn soon!

Servicescape Essay - 612 Words

Evaluating a servicescape: the effect of cognition and emotion Ingrid Y. Lin Servicescape is a topic that focuses on the physical evidence of an organization. Everything from the exterior of a company to their interior and employees is an attribute of servicescape. The topic deals with the impression created by the company in the eyes of the customer walking in to the company. Whatever the customer sees is what they will perceive is the basic idea of servicescape in a company. In addition to the physical evidence, there are behaviors and internal responses to the servicescape that comes from within a customer. The internal response deals with the effect of cognition and emotion. This article gives us a great idea on how the customer†¦show more content†¦The right choice of music can be effectively used to minimize negative consequences. Along with that, it can return greater shopping time, and more enjoyed time at the place. The article then discuses more aspects of servicescape dealing with olfactory cues, which comes down to the scent used at the p lace to attract customers. Furthermore, the article discuses the emotional responses generated by the customers through the three dimensions in the framework, pleasure, arousal, and dominance. This brings us to our question of how do consumers evaluate servicescape, do they think first or do they feel first as they enter a servicescape? To get into the debate of which precedes first is out of the scope of this response. Both sides are presenting valuable information that can be argued diligently. There is great amount of literature in this article focusing on the cognitive and emotional states in servicescape. On the contrary, very little emphases have been placed on the customer perception and their evaluation of these settings. This article could have benefitted from examples of real customers walking into servicescape and their responses to it. The article could have looked at a servicescape through the eyes of a customer to better understand their perception. A main aspect that the research in this article came short of was that when we first form a perception of a servicescape, we are essentially processing cognitivelyShow MoreRelatedServicescape-HM Essay3780 Words   |  16 Pagesstores, it only attracts a small number of customers. As a result, our group made a research about the shop in order to discover the problems and provide meaningful suggestions. Based on the group member’s real introspection about the shop and the servicescape which enabled us to have general beliefs, feelings, and behavioral intentions toward the store (Elisabeth 2011), our group analyzed the problem of HM through three aspects, vision, odor and auditory sense. In order to draw more customers’ attentionRead MoreThe Impact of Servicescape in a Restaurant on Customer Behavioral854 Words   |  4 PagesIMPACT OF SERVICESCAPE IN A RESTAURANT ON CUSTOMER BEHAVIORAL In order to be successful, restaurant operators need to create a pleasant servicescape and provide excellent service to their customers. The servicescape is the physical environment of a service organization where the service transaction occurs. It is composed of some elements such as the colour, music, scent, layout, lighting, and design in a physical environment. There is enough evidence to suggest that the servicescape hasRead MoreLitrature Review. Ii. The Social Servicescape (The Social1696 Words   |  7 PagesLITRATURE REVIEW II. The Social servicescape (The Social environment) According to Baker et al., (1994), social servicescape is related to people who share a specific service environment. Bitner, et al (1990) defined social servicescape as â€Å"The service encounter that often occurs in the presence of multiple customers who share a common servicescape†. While Tombs and Kennedy (2002) defined it as â€Å"a service setting where the human aspects of the environment impact on the behavior of customers as aRead MoreRestaurant Servicescape, Service Encounter, and Perceived Congruency on Customers’ Emotions and Satisfaction8883 Words   |  36 Pagescom/loi/whmm20 Restaurant Servicescape, Service Encounter, and Perceived Congruency on Customers Emotions and Satisfaction Ingrid Y. Lin Anna S. Mattila a a b School of Travel Industry Management, University of Hawaii at Manoa, Honolulu, Hawaii, USA b School of Hospitality Management, The Pennsylvania State University, University Park, Pennsylvania, USA Published online: 15 Oct 2010. To cite this article: Ingrid Y. Lin Anna S. Mattila (2010): Restaurant Servicescape, Service EncounterRead More2 a Study on the Impact of Servicescape on Consumer Behaviour in the Hotel Industry. a Case Study of Upscale Restaurants/Hotels in London, Uk11980 Words   |  48 PagesStructure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 2 – Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.2 Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.3 Significance of Servicescape in Upscale Restaurants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.4 Servicescape in Diverse Service Settings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 Elements of a Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.5-1 Ambience†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1a Temperature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1b Music†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Read MoreErvice Performance and Service Quality of the Starbucks. Essay940 Words   |  4 Pagesis better than to separate the questions, because we can listen all of members’ ideas. We discussed that the servicescape is the physical environment in which service delivery. Servicescapes are an important tangible component of the service product that provide cues to customers and create an immediate perceptual image in customers’ minds. In the Starbucks coffee shop’s servicescape, there are some pop songs played in the store, music can be used as an effective tool to minimize the negative consequencesRead MoreAn Experimental Approach And Avoidance Motivation Essay800 Words   |  4 Pages Evans, J. R. (1995). Retail management: A strategic approach. Englewood Cliffs, NJ : Prentice Hall. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. Bryman, A., Bell, E. (2015). Business research methods. Oxford University Press, USA. Chang, J. C. (2016). The Impact of Servicescape on Quality Perception and Customers Behavioural Intentions. Advances in Management and Applied Economics, 6(4), 67. Chang,Read MoreIntegrated Service Marketing Communication For Anz Bank1250 Words   |  5 Pagesimprove the organizational work processes and behaviour of the people working in ANZ bank. Staff should teach customers to use to self-service technology correctly. 2.7. Servicescape and Physical Evidence The impact of physical environment in which an organization works comes under the concept of servicescape. This concept of servicescape helps in understanding the difference between the services provided by different companies and organizations of the same sector. The services provided by all the banksRead MoreMarketing Mix - Service 7 Ps1528 Words   |  7 Pagesfacility i.e. its servicescape can play an important role in the service experience. Copyright  © Continuum Learning Pte Ltd. All Rights Reserved. Company No.: 200509320M Contacts : www.continuumlearning.com beeleng@continuumlearning.com mobile 65-9199 5556 -2- CONTINUUM LEARNING PTE LTD For theme park, restaurant, health club, hospital or school, its servicescape is critical in communicating about the service and making the entire customer experience positive. The â€Å"servicescape† illustrates howRead MoreThe Importance Of Physical Environment And Service Quality1424 Words   |  6 Pagesthe 1970s, but still, numerous studies have been conducted up to date. Therefore, the paper discusses the impacts of the services-scape in the service industry and outlines the importance of physical environment in the service sector. Impacts of Servicescape in service industry Service-scape influences or determines the consumers’ behaviours and attitude. The power of the service-scape to change or affect the responses of the clients and establish an image in their minds is apparent for the businesses

Using Renewable Energy Essays - 1622 Words

With a growing population around the world, the need for more energy increases as well. We are accustomed to using fossil fuels as our central source of energy for everyday exploiting. Fossil fuels are a natural matter that is found in the ground of the Earth that is formed in a previous time period millions of years ago and are nonrenewable. Fossil fuels are burned in order to fabricate energy. When nonrenewable resources have been used, they cannot restock themselves or be used again. Renewable energy is a supply of energy that can be used as many times necessary and does not necessitate a compound made from the Earth. There are several different types of fossil fuels and renewable energy that we use for energy sources today.†¦show more content†¦for ships. Soon after, the windmill is invented. At the beginning of the 1900’s, hydroelectric power for electricity is introduced. Meanwhile, renewable energy is essentially forgotten until the late 1900’s because other sources of energy by using fossil fuels are booming. Renewable energy becomes a topic of interest again in the 1970’s when there is a gas shortage because of the tapering production of oil from the Middle East. Although, people begin to realize soon after this that fossil fuels can’t last ceaselessly and that a new source of energy needs to be established (Hoyle). One of the paramount benefits of using renewable energy rather than fossil fuels is that it’s much cleaner. There are no toxins and pollutants pushed into the air by burning like there are when using fossil fuels. Producing energy with clean air makes renewable energy more competent to the environment and to people for preservation and health reasons. Endowments of renewable energy can never run out so there is constantly a regular supply of it. When fossil fuels are burnt, it produces greenhouse gases that are harmful to the atmosphere. As a result, this makes our solar energy become caught in the atmosphere and causes global warming because of the absorbed heat. Many scientists believe that by reducing the use of harmful fossil fuels, there are many environmental benefits that can help prevent ecological catastrophes (Tanner). As moreShow MoreRelatedUsing Renewable Energy, Reliable And Reliable Source Of Energy Essay970 Words   |  4 Pagesreliable and modern energy services and/or renewable energy, rather than depending on inefficient sources, such as biomass, for energy. Target 7.3 can be measured by comparing passed to present/future improvements in energy efficiency. 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Balanced Scoreboard Free Essays

Firstly, financial element is an organizational element which aims at examining whether implementation and execution of company’s organizational strategy are equally contributing to company’s improvement. It is characterized by measures which assess whether the company is able to manage its costs and operations. For Accounting Firm financial element is very important for enhancing performance because it helps to manage revenue growth, profit margins, net operation income and cash flows. We will write a custom essay sample on Balanced Scoreboard or any similar topic only for you Order Now Secondly, customer element aims at defining the value proposition to satisfy customers and to generate more sales. This element is used to measure the delivered value, costs and outcomes – for example, market share or customer satisfaction. In Accounting firm customer element will enhance operational performance, product leadership, customer satisfaction and intimacy. Thirdly, internal process element or perspective aims at creating and delivering the value proposition of customers. The task is to concentrate on key activities and processes to provide value expected by the customers the most effectively and productively. Short-term and long-term objectives are incorporated. In Accounting Firm this element is of great help for developing innovative processes and stimulating further company’s improvement. Internal process assists in improving asset utilization, establishing good relations with external shareholders, etc. Finally, element of learning and growth aims at founding any effective strategy which will concentrate on intangible assets, internal skills and capabilities necessary for value-creating internal process. Human capital, information capital and organizational capital are involved. This element plays important role for Accounting firm as it stimulates improvement in learning, decreases short-term financial loses and contributes to long-term development. References Cobbold, I. Lawrie, G. (2002). The Development of the Balanced Scorecard as a Strategic Management Tool. USA: Performance Measurement Association. How to cite Balanced Scoreboard, Papers

Global Marketing and International Relations

Question: Discuss about theGlobal Marketing and International Relations . Answer: Introduction There is a great advancement in technology with increasing globalisation that has changed the way the business operations used to occur in the past. Profitability is ensured when an organisation decides to go global. It may not happen that every business is benefiting from globalisation. While some organizations in the global market is growing healthy such as Apple, Coca-Cola, some are facing challenges in an attempt to establish business successfully in the emerging markets (Dunning, 2014). However, doing business overseas is accompanied by wide ranging challenges while marketing its products considering the legal, cultural, and ethical aspects. BRICS group of countries (Brazil, Russia, India, China, South Africa) which are considered as the largest of the worlds emerging markets (Chang, 2015). There are many other small countries growing rapidly but are presenting number of challenges for international marketers such as Japan or the USA that do not occur to the same degree in devel oped nations (Gilpin, 2016). The report intends to discuss the likely impacts of political and economic factors on marketing in emerging markets. The report deals with the organisation Adidas. In this context, the paper discusses the challenges faced by the organisation when marketing in the emerging markets. The paper will emphasise on the political and economic factors influencing the marketing strategies supporting with literature. Overview of the organisation Adidas group is the worlds leading and gigantic industry for sporting goods created by Adolph Dasslerafter the world war I. The business was initially started with manufacture of sport shoes. The business is reigning in London and Germany. In London Adidas has wide variety of sport products to sell out with plenty of outlets. It manufactures products for different types of sports such as Basketball, Football, Tennis, Cricket, Tennis, Cricket and swimming. To become the leading sports brand in the world is the companys mission. The companys vision is to manufacture products that enhance the life of the people. The target market of Adidas is urban youth particularly the metro cities and competition to lifestyle is the brand position of Adidas (Rudolph, 2016). The companys robust marketing strategies have helped it to gain high brand loyalty from its customers. Marketing is essential for survival of business in global market (Kotler et al., 2015). Marketing refers to the process of anticipating, identifying and satisfying the demands and requirements of the customers profitably. Adidas has extensive marketing infrastructure to reach wide range of customers. It sells its wide range of sports products and equipments in wide range in almost all the countries of the world (Cleff et al., 2013). Such marketing infrastructure is essential for expanding the market size. Giese, (2016) mentioned that the company has established an unparalleled portfolio of promotion partnerships with sports associations recognised internationally (Nufer Ibele, 2015). Marketing plan can be affected by range of factors such as political, economic, social, and cultural and other external environmental factors. In this assignment we will mainly focus on the political and economic factors affecting the marketing of Adidas in emerging markets. Effect of political factors on marketing in emerging markets The political factors are given lot of importance in business field. Business can be effected by government policies that is mandated to be followed by all the companies. Any upcoming legislation can affect the business operations and eventually the marketing plan. The political factor can add a major risk factor to the business according to Chattopadhyay et al., (2012). Hennart, (2012) argued that a company may be ready to tackle the international outcome of politics. For example an increase or decrease in tax can alter the pattern of demand. Gilpin, (2016) described that political factors can affect the economic condition of the business, influence the socio-cultural environment of the target market, impact the rate of new technologies emerging and its acceptance in the target market. For example, the U.S Generation 2015 and Route 2015 for Adidas has increased its geographic growth to tap developing market. In addition other technological innovations such as Micoach and Techfit com pression jerseys have helped to improve the global market presence for Adidas. Hence, it focuses to market its products on the high potential market such as China where it has opened new 500 sales points penetrating deeper into the countrys market with low price (Nufer Ibele, 2015). A companys marketing strategies are effected particularly in emerging market because of corruption level, taxation, tariffs, bureaucracy, data protection law, customer protection and e- commerce employment law, health and safety and environment laws (Chakravarti, 2013). According to Borowski, (2011) decrease in taxation increases the disposal incomes thereby increasing the buying power. In that case, sales will be high even with decrease in marketing level. For example, the Malaysian has stable political situation. The government provides incentives and other added benefits that are more than satisfying to the investors as it guarantees agreement with other popular industrialised countries. Therefore, the operations of Adidas are never effected in this country and are a good ground for flourishing or expanding the market size in Malaysia although it is an emerging market (Cuervo-Cazurra Ramamurti, 2014). The online retailing and adoption of new technologies is slow in countries like South Africa but is fast in developed countries like US, Japan and Germany. Therefore, Adidas has slow market penetrating in South Africa where the demands remain low (Cleff et al., 2013). Owing to the corporate social responsibility, if a product causes environmental damage it is highly likely to suffer from the legal and regulatory authorities in the country the products will be marketed. Kotler et al., (2015) stated that marketing of the product are also effected with the target markets employment law. In 2014, Adidas has faced uncertainty in the consumer market in Russia, due to fall in the value of rouble. The start of the Ukraine crisis the organisation has to close some of the existing stores and open newer ones. Due to uncertainty in Russia, the company had suffered from higher marketing spending at the time of World Cup. Its net income for the year was one third lower than it was estimated (Adidas scales back in Russia and issues profit warning - BBC News", 2016). Fraud is highly prevalent in small market like India. Adidas has filed a lawsuit against its managing director after uncovering the fraud (Rs 870 crores) at its local unit in Delhi. Sales figure were inflated, profits were overstated by showing more warehouses and fictitious invoices. The law proceedings in India are very slow and in addition it was difficult to reincur the total loss Rs 2,198 crore caused by scandal. This greatly affected the companys marketing plan as it has to settle claims from 500 franchisee. T herefore, it had to go for intense marketing to drive its sales and gain competitive advantage over other sports brands such as Puma, and Nike (Gupta, 2016). On the other hand, the growth oriented policies in US positively influences the business marketing strategies (Thanh, 2014). Adidas highly invests in advertisement and in social media and has opened several stores in US due to the US governments low interest rates. US also maintain the stable currency exchange arrangements (Nufer Ibele, 2015). Adidas earns high profit every year in US which has flexible arrangements for internationally competitive taxand takes serious initiatives in the global value chain in terms of transparency. According to Giese, (2016) Adidas enjoys the changes in US political factors in many ways however, it has negative effect on the hiring of employees. Effect of economic factors on marketing in emerging markets As per Chattopadhyay et al., (2012) the economic factors such as consumer spending pattern, employment level, countrys resources and rate of interest, inflation, exchange of currency greatly affect the marketing of the products. For example the inflation rate alters the buying power of the consumers and hinders the market penetration of the new entrants. With the increase in the inflation rate the profit making of the company decreases. Similarly the, employment level of the country effects the marketing plan. According to Mahdi et al. (2015) the consumer spending on the product also effects the marketing plan of a business. For example, in Brazil and London the consumer spending is high for sports products therefore there is tough competition faced by Adidas. Hence, before the World Cup, Adidas being the sponsor is demanded to come up with latest technologies to gear up marketing. Among other innovations when the company unveiled its digitally connected smart football, it proved the brands dominance was going beyond apparel. For Adidas, small market like India is challenging. In the previous calendar year Adidas raked more than Rs 18,527 crores from China alone compared to Rs 6000 crores in India total sportswear market. Japan and China are considered to be a developed market for Adidas but India being the emerging market (Lu et al., 2016). The E-commerce is growing rapidly in Indias capital city with greater internet penetration. Therefore, Adidas has widely implemented its omnichannel strategyproviding more number product online that are not available in the local stores. Therefore, Adidas is highly spending on its online marketing strategy partnering with four leading e-retailers Jabong, Flipkart, Amzon and Myntra. Morover, in India the low space due to high crowd leads to more payment for its urban stores in India. Therefore, the high rental structure reduces the number of stores and increases more marketing on social media and television (Chakravarti, 2013). In developing markets the size of the labour pool greatly influences the wage system. The global production of Adidas takes place 80% in Asian countries. In these countries the larger part of the job market is informal sector. Consequently huge pool of labourers is underemployed. For example in Bangladesh the total population is 160 million with annual GDP being smaller than Germany by 33 times. In this country, the 80% of the employees are recruited in informal sector. Adidas too have been claimed of poverty wages in Bangladesh and Indonesia. Therefore, it decreased the purchasing power parity. Hence, earning dollar in US and India is different and affects the buying power (Jolliffe Prydz, 2015). In Germany, Adidas has faced decline in net profit by the end of quarter by 11% in 2014 in golf division (Emmerentze, 2016). This was attributed by the negative currency effect. This was due to the continuous weakness of emerging market currencies compared with the euro--in particular the Russian ruble--and discounting and restructuring at TaylorMade-Adidas Golf. The sales increased by 9% when the currency fluctuations were adjusted. The stagnating market has greatly affected the sales profiles of Adidas at the golf division. Therefore, profit denied by the foreign exchange effects the marketing products greatly in developing markets rather than the developed markets. Despite the political instability in Russia and profit warning Adidas was confident of its marketing but the same was the condition in Malaysia, Indonesia, or India it would have greatly affected the market expansion of Adidas decreasing the sales and leading to closure of sales points ("Adidas scales back in Russia and issues profit warning - BBC News", 2016). Conclusion Based on the above discussion the political and economy factors greatly influence the marketing of Adidas in emerging markets. A global market faces a massive geoeconomic realignment. Therefore, multinational cooperation like Adidas has to rethink every aspect of their business. Adidas must accustom to scarcity. There is clear commencement of global shift in the consumption patterns from the developed to the emerging markets. According to Cuervo-Cazurra et al., (2014) for Asian consumers there is more production in Asian but not for the western ones. The consumption rebalance is in favour of emerging societies that were surviving on less. Adidas must be updated on the latest communication technology. The organisation must develop new managerial and leadership competencies in order to adept at networking to lead teams of increasing diversity. While branching into unfamiliar territories the company must seek collaborative solutions to tap the opportunities at the base of the pyramid. A didas must take advantage of hard-working and hungry employees in Asian countries however, it must be fair with the payment system. The company must let go off the certainties and then become more accustomed with uncertainty as it is obvious to have growing fluctuations and pain to gain market supremacy (Hennart, 2012). References Adidas scales back in Russia and issues profit warning - BBC News. (2016). BBC News. Retrieved 31 December 2016, from https://www.bbc.com/news/business-28590235 Borowski, A. (2011). Adidas Marketing Strategy-An Overview. Chakravarti, P. (2013). The Economics of Sports Marketing.Available at SSRN 2383126. Chang, M. C. (2015). Room for improvement in low carbon economies of G7 and BRICS countries based on the analysis of energy efficiency and environmental Kuznets curves.Journal of Cleaner Production,99, 140-151. Chattopadhyay, A., Batra, R., Ozsomer, A. (2012).The new emerging market multinationals: Four strategies for disrupting markets and building brands. McGraw Hill Professional. Cleff, T., Drr, S., Vicknair, A., Walter, N. (2013). Brand experiencehow it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand.Interdisciplinary Management Research,9, 731-754. Cuervo-Cazurra, A., Ramamurti, R. (Eds.). (2014).Understanding multinationals from emerging markets. Cambridge University Press. Dunning, J. H. (2014).The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Emmerentze, E. (2016). Adidas profit dented by foreign-exchange effects. MarketWatch. Retrieved 31 December 2016, from https://www.marketwatch.com/story/adidas-profit-dented-by-foreign-exchange-effects-2014-11-06 Giese, S. (2016).Implications for Corporate Sponsors Arising from Scandals in Sport. The Case of Adidas and FIFA(Doctoral dissertation, Universidade Catlica Portuguesa). Gilpin, R. (2016).The political economy of international relations. Princeton University Press. Gupta, A. (2016). Why Adidas is cool again. Fortuneindia.com. Retrieved 31 December 2016, from https://fortuneindia.com/2016/july/why-adidas-is-cool-again-1.8672 Hennart, J. F. (2012). Emerging market multinationals and the theory of the multinational enterprise.Global Strategy Journal,2(3), 168-187. Jolliffe, D., Prydz, E. B. (2015). Global poverty goals and prices: how purchasing power parity matters.World Bank Policy Research Working Paper, (7256). Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lu, X., Liu, H. W., Rahman, M. (2016). The impact of corporate social responsibility on customer loyalty: a case of Nike and Adidas in China.Strategic Change. Mahdi, H. A. A., Abbas, M., Mazar, T. I., George, S. (2015). A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment.International Journal of Business Managemetn and Economic Research,6(3), 167-77. Nufer, G., Ibele, F. (2015). The Impact of Social Media Marketing during Mega Sports Eventsan Empirical Study in the Frame of the FIFA World Cup.Quarterly Journal of Business Studies,2(1), 1-24. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Thanh, N. T. (2014).Improvement of efficiency for production line by applying line balancing and simulation: A case study in Adidas Company(Doctoral dissertation, International University HCMC, Vietnam).